There seems to be some hope after the caustic year print media had in 2009. According to a study by Outsell, newspapers are seeing a rise in their audience numbers. Although their paper readership keeps declining, consumers continue to gravitate toward the digital editions for news.

For instant news, 57% of people go to digital editions, up from 33% a few years ago, says the report. Nielsen Online has presented similar numbers and added that on average, 72 million people visited newspaper web sites in 2009 – more than one-third of all Internet users.

Other conclusions of Outsell’s survey:

1. Newspapers’ readership has dropped 10% in three years
2. People are reading digital editions in more different ways: smartphones, aggregators and other gadgets
3. TV has lost news right share, from 43% to 30%, while newspapers have lost more than half of the audience that look for instante news, moving from 8% to 3%. Radio moved down from 10% to 7%.
4. Readers see news as worth paying for, though more of them prefer digital editions.

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