The Publishing News: Digital Magazines Do Better than Websites; iPhone Users Are More Willing to Pay for Content
Posted on March 25th, 2010 by Jose Sanchez
Summary: Digital magazines outperform websites; iPhone users are more likely to pay for digital content; Newspaper ad revenue declined 27.9 percent between 2008 and 2009
- Digital Magazines perform better than websites in terms of engagement and clicks on ads
- PoynterOnline report: iPhone users are twice more likely to buy digital editions. Also, fifteen percent of people would buy an iPad in the next three months
- 2009, the worst year for newspapers in decades. Advertising revenue fell 27.2 percent (more than $10 billion) compared to 2008
- Chinese government blocks “sensitive queries” on Google… Access could be completely blocked at any time
Photo Credit: Mygazines
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